Public Relations and Publicity Program
1. About Us
The Public Relations profession, which emerged at the beginning of the 20th century, has changed and developed to its current position. Companies that did not respond to the demands and expectations of their target audiences at first understood the necessity of making differences as a result of increasing competitive conditions, and that this difference could be achieved by communicating with the target audiences and responding to their demands and expectations. Considering the increasing competitive conditions, well-planned public relations activities help competitive advantage. When we look at the structures of all sectors, especially institutionalized companies, we see that there are public relations units within them, and the importance given to these units has increased and continues to increase over time. Because the communication process between the institution and its target audiences is planned and maintained by public relations experts.
Institutions that maintain a healthy communication process with their target groups, based on good will and mutual consent, are successful. Otherwise, institutions experience crises and move away from success and disappear in the long run. In this respect, it is possible to say that the Public Relations profession is of great importance for the private sector with the aim of profitability. Likewise, it should not be forgotten that public institutions also attach importance to public relations. Recently, it has been observed that public relations practices have been implemented in all public institutions to ensure relations with citizens.
Mission
Gained the ability to use academic, cultural, artistic and technical information correctly to be used in studies related to the field; Able to develop correct strategies by following the developments in the political, economic, social and technological environments, identifying problems and opportunities and commenting on them; To raise individuals who have internalized the professional ethical rules of their field, have high social responsibility awareness, are compatible with team work, follow technology and have an entrepreneurial spirit.
Vision
With its competent academic staff and physical and technological infrastructure that can meet changing needs, it is to produce graduates who are the most preferred in the field, to be followed carefully in the literature with academic studies with high originality and effectiveness, and to bring added value to the social environment by offering projects that benefit the society together with stakeholders. On the other hand, developments in new communication technologies, globalization, increasing competition, profit motive, etc. With these developments, "ethics in the public relations profession" has become even more important. The basic values we aim to add to our students in the context of universal ethical codes; Being respectful of human rights, creativity, honesty, innovation, cooperation, and being sensitive to society and the environment,
To achieve this goal, scientific and technological developments are closely monitored and combined with courses, taking into account the needs of the sector. In the public relations and publicity associate degree program, written and verbal forms of communication, case studies, public relations practices, behavioral sciences, fine arts education, political communication, economics, law, social media, etc. In addition to courses aimed at providing general social sciences formation; Theoretical and practical courses are given regarding the public relations profession and the field of communication such as public relations campaigns, promotional methods and techniques, advertising, copywriting, photography, sponsorship, total quality management, communication law, ethics, graphic design. As a result of this theoretical and practical information, public relations and publicity graduate students generally:
Public relations and promotion program graduates; expert, consultant, administrative assistant, customer representative, sales specialist, etc. in companies' corporate communication and related departments. They can work with titles. In addition, they can work as press consultants, corporate communications consultants and experts in the public sector, non-governmental organizations, political organizations and agencies serving external institutions.
Candidates who have completed their associate degree education can apply to undergraduate programs determined by OSYM by taking the Vertical Transfer Exam conducted by OSYM.